How it works

From URL to first brief in 24 hours.

Paste a URL. We identify your top competitors, run 11 agents against currated data, and synthesize findings into a sourced brief. After that, the dashboard updates continuously and a weekly digest lands in your inbox.

Get your free intelligence report

No credit card. First report within 24 hours.

The four-step loop

What happens between paste and brief

Four stages. Discover what to watch, watch it continuously, synthesize findings into action artifacts, deliver a brief plus a permanent dashboard.

Discover

Paste your URL. We identify your top competitors automatically, classify the public surfaces worth watching — pricing, blog, jobs, changelog, reviews — and confirm them with you before the watch begins.

Watch

Eleven agents pull continuously from public data: competitor sites, LinkedIn, G2, Capterra, Reddit, Crunchbase, Product Hunt, podcast directories, the Wayback Machine. Every fetch is dated; every fact keeps its source URL.

Synthesize

Findings get fused into battle cards, gap analysis, and a ranked list of next moves. The synthesis layer is opinionated. On quiet weeks, it stays quiet — see the manifesto for why.

Deliver

First brief lands in your inbox within 24 hours. A permanent dashboard holds every past report so the team can revisit and act on prior findings. A weekly digest after that points you back to what's new.

Anatomy of a brief

11 sections. 28 cards. Every finding sourced.

Each brief is structured the same way — eleven sections, roughly twenty-two factual findings and six synthesis cards. Findings are dated, named, and link out to a source. Synthesis cards interpret the evidence already cited.

Summary
4 stat tiles
Competitors
3 findings + 1 synthesis
Pricing
3 findings + 1 synthesis
Gaps
3 findings
Hiring
3 findings
Industry
3 findings
Customer voice
4 findings
Brand signals
3 findings
Product reflection
2 synthesis
Narrative
1 synthesis
Recommendation
1 synthesis
Findings — dated, named, sourced Mixed — both Synthesis — interprets the evidence
What makes a brief good

Four rules we don't break

Every brief is checked against these. If a section can't meet them, it doesn't ship.

Specific over vague

"Stripe added a $50K+ tier on April 12" — not "pricing changes detected." Every finding names the company, the move, the date.

Sourced over assumed

Every finding cites a source URL. No "the AI said so." If we can't link to it, we don't claim it.

Dated over evergreen

No "competitors are increasingly..." platitudes. Every finding has a date — yesterday, last week, or last month — that you can verify.

Allowed to stay silent

On slow weeks the recommender stays quiet rather than manufacturing filler. The findings layer is still loud — but the action layer earns its trust by not crying wolf.

Frequently asked

The questions we get most

How do you find my competitors automatically?
We crawl your homepage and pricing page, extract category language and audience signals, then run search queries on review platforms and category lists to surface direct competitors. You confirm or edit the list before the watch begins — typically 2 to 4 names. You can add more anytime.
What sources do you use?
Public data only: company websites, the Wayback Machine for historical pricing, LinkedIn for hiring and team signals, G2 / Capterra / Reddit / App Store / Trustpilot for customer voice, Crunchbase for funding, Product Hunt and podcast directories for distribution, news search for category events. Every source is named and linked on every finding card. We never use private data — no CRM exports, no Slack, no call logs.
What if my industry has thin public signal?
Most agents fall back gracefully. When direct competitor reviews are thin, Customer Voice mines reviews of adjacent larger tools in the same category. When pricing is hidden behind "contact sales," Pricing Pressure flags the opacity itself as a positioning signal. When a niche has no news, Market Pulse runs macro reads — PESTLE, Porter's Five Forces — instead of event reads. Thin data shifts the register from descriptive to prescriptive; the brief stays useful.
How fresh is the data?
Competitor sites are checked weekly at minimum, more often when a diff is detected. Hiring signals refresh weekly. Customer-voice reviews and category news are pulled at brief-time, so you see what was published in the last seven days. Every finding card shows the date of the underlying source — not the date we found it — so you always know how stale or fresh a signal is.
Can I add or remove competitors?
Yes. The competitor list is yours and uncapped on every paid plan. Add a new name and we'll run a fresh discovery within 24 hours. Remove one and we'll stop watching. Tag competitors as direct (deep analysis, full battle cards) or indirect (lighter watch, used for category and pricing trend signal).
What's in the free first brief vs. paid plans?
The free first brief is a one-shot read on one competitor — all findings visible and sourced — with the synthesis layer and full battle cards limited. You see what the system found; the interpretation and the deepest research are gated. Paid plans unlock continuous monitoring, the full synthesis layer, deep research depth, full battle cards, and a permanent dashboard with every past report. See the pricing page for the full breakdown.

Ready for the loop

Paste your URL. We run all 11 agents on your brand and your top competitors. First report within 24 hours, free.

Get your free intelligence report

No credit card. No account.